Pre-selling can help you sell lots more affiliate products because
you are pretty much doing everything under the sun but trying to sell
things. By giving away the right content in your pre-sell, you'll be
able to get more attention from your prospects and it will help you
build a strong relationship with them through this very content. Now you
just need to figure out how to make your pre-sell effective so that it
will bring in the response you most want to see. In this article we are
going to explore a few things that you can do today to instill more
confidence in the content you create for your pre-sell sot hat you can
get more conversions.
It is important to understand that in the pre-sale you don't need to
use a sales pitch. Your job isn't to convince a prospect to buy your
product; the sales letter on the merchant's site should take care of
that. You're purpose in this situation is to basically educate the
prospect as well as you can about the product's ins and outs--both
positive and negative. Of course, while you want to pre-sell the product
in such a way so that your readers will be interested in it but you
should still try to maintain a good level of honesty and to run like
crazy from any real hype.
Do not ever use distress or pain to agitate your prospect; this is a
terrible way to try to pre-sell your product because the whole point of a
pre-sell is to help your prospects feel happy and comfortable and like
you are in their comfort zone; being negative gets in the way of this.
Using pain and distress as weapons can work but only when you are
selling, not during the pre-sell. Instead, paint a rosy picture of the
product by focusing on the positive effects the product will have on the
prospect's life.
As you create the content for your pre-sell, try to come up with a
few things that your prospects might be trying to solve so that your
content is, in effect, pushing the prospect to look for solutions. There
are so many reasons why this will work but the fact is still that it
really does; when someone is facing a clearly defined problem, they are
programmed to automatically search out viable solutions for it. Your
pre-selling content's job isn't just to explain to your prospects which
potential pitfalls they are facing; it is also to lead them directly to
the actions that you want them to take.
You can try lots of different things to send traffic to your sales page but when you send it through some pre-sell content first you'll
have a much higher chance of closing the sale and there are plenty of
obvious reasons for this. People today don't care that much about sales
pitches unless or until they become convinced that it is a good offer
for them. And by creating the right pre-sell, you will be able to get
them in the loop and make them understand the ins and outs of the
product that you're promoting.
No comments:
Post a Comment